Chase Creative Unlimited - Event Staging and Audio/Visual Services

The SAE 2009 World Congress Event at Cobo Hall a Resounding Success

DETROIT, May 28, 2009 - Attendees of the SAE 2009 World Congress were treated to informative discussions from two governors of states that help shape the automotive industry – Gov. Jennifer Granholm of Michigan and Gov. Arnold Schwarzenegger of California. The two political leaders shared their views and opinions on the state of the industry – along with how green technology plays a role in its future – during the Opening Ceremony.

Green was the theme of the conference, as set forth by Host Company Honda and event general chairman Masaaki Kato, Senior Managing Director of Honda Motor Company and former President of Honda R & D. “Racing to Green Mobility” was designed to provide a strong sense of purpose and mission for the collective effort to reduce the environmental footprint of products and operations. Several panel discussions focused on emissions, the environment and how going green can be incorporated into a business model.

SAE International carried that theme throughout its operations as well. All promotional materials were printed on recycled paper, overall electrical demand was decreased, the “Show Daily” was delivered electronically, and technical papers were printed on-demand or delivered electronically.

Bosch served as the Tier One Strategic Partner for the SAE World Congress, which featured three technical theaters on the show floor – the AVL Technology Leadership Theater; the FEV Powertrain Innovation Forum; and the ATX – Consulting4Drive Executive Business Theater.

In all, nearly 16,000 registered for the four-day event. And, more than 1,300 technical papers were presented, focusing on seven key technology areas – electronics, emissions/environment, integrated design and manufacturing, management, materials, propulsion/powertrain, and safety and testing. In addition, a Career Fair was held at which companies posted dozens of available jobs for those seeking employment. Highlighting the Annual Banquet was a keynote address by Takeo Fukui, President and Chief Executive Officer, Honda Motor Company.

This was the first year that Chase Creative Unlimited was contracted to provide the audio visual support services and tasked to deliver the message of those 1,300 technical papers to the attending audiences. Their support of SAE’s needs and the level of service that they delivered was acclaimed; “My only question is…where have you been hiding all these years?! We were told a few years ago that there were no a/v companies in the Detroit area to consider. You all did a fantastic job. You can be sure we’ll be calling on you again in the very near future…And, thank you again for one of the best a/v jobs I’ve seen in my 15+ years in the business.”

This year also marked the debut of SAE International’s Virtual Conference Center. Video packages from key technical sessions and panel discussions are available to those who could not attend the meeting at www.sae.org/congress.

SAE International is a global association of more than 121,000 engineers and related technical experts in the automotive, aerospace and commercial-vehicle industries. SAE International's core competencies are life-long learning and standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.